Driving Quality Enrollments for MIT-ADT University through Strategic Performance Marketing
MIT Art, Design & Technology University (MITADT), Pune, took a leap forward by offering flexible, industry-aligned programs through its Center for Distance and Online Education (CDOE). With a mission to bring education to professionals, homemakers, and rural learners, they needed a campaign that was just as dynamic, responsive, and impactful.
The Challenge
Although they had a strong offering, the university's online programs were not yet hitting the right chord with high-intent learners. MITADT was in search of a performance-driven marketing agency to help:
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Generate high-quality leads exclusively interested in online programs
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Build a strong lead nurturing system to increase application intent
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Achieve measurable results within 40 days
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Optimize ad budget through data-driven targeting and automation
Our Approach
As a specialized marketing agency skilled in performance and conversion-focused campaigns, we designed a precision-based strategy:
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Segmented audiences by intent, age, and location
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Built an automation journey with over 7,400+ personalized touchpoints
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Deployed targeted remarketing across LinkedIn and WhatsApp Ads
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Used landing page optimization and A/B testing to maximize conversions
Our Creative Vision
The Result: A Case for Smart Targeting (In Just 40 Days!)
3,013
Total Leads
800+
High-Quality Leads
550+
Registration
Forms Initiated
₹152
Avg. Cost Per Lead
5M+
Impressions
₹700K+
Total Ad Spend
Why It Worked
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Our experience as a performance marketing agency allowed us to hyper-focus on high-intent audience pockets
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Real-time optimization and automation ensured constant engagement
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Leveraging multi-channel performance touchpoints created seamless transition from click → lead → application
