Snusha is Pune's reputed enterprise that offers heritage sarees, handcrafted bridal lehengas and gowns that spell elegance. The brief was simple, to make the brand look premium.
Right from nomenclature to communication campaign, we set out transform the brand based at Pune's-Kumthekar road back then. Initially known as Yosha, we coined the name Snusha and a new logo which means 'Daughter-in-law' to depict a new blossom of relationship, affection and celebration in a quintessential Indian family. For the launch we roped in Popular Marathi Actress Amruta Khanwilkar as the brand ambassador to unveil the brand through'Rooted in Tradition, Celebrated in Style'campaign across all media.
The campaign met with overwhelming success, not only did the brand achieve the primary objective of acquiring a premium persona but also achieved 25 % gain in footfalls and revenue through this campaign.