web-app design branding
Rolls Mania is one of the pioneers of QSR (Quick Service Restaurants) that offer Roti Rolls in India. The evolution of a local enterprise into a pan-national giant has been a fascination one and we have been privileged and honoured to have played a part in this staggering journey.
Based on the tenets of Quality, Quantity and Quick Service, we put forth a design roadmap that encompasses these powerful values in a striking new manner. We overhauled the entire brand imagery which incorporated vibrant colour palette along with playful messaging to convey its Indian taste yet global appeal. Everything from logo assets, brand tone and voice to packaging and website was transformed in a spectacular manner
Needless to say, the rebranding worked wonders for Rolls Mania, apart from the positive perception change among the stakeholders, the rapid spurt in B2C sales was also evident. Moreover the transformation also facilitated the rise of B2B (Franchise) enquiries as well.